Factors of Targeted Advertising - Techocious- The Tech Blog

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Friday, 20 May 2016

Factors of Targeted Advertising

Various surveys have come up with the fact that the service of an advertising agency for the television promotion is no longer an expensive affair, but an important marketing tool. These days, TV has turned up as the most efficient way of advertising, and the presentation of good & services offered by a company has moved on. It has become an extremely specialized ability that needs a professional approach.

Attracting viewers through targeted advertising   

With the game of publicity intensifying, organizations are forced to seek fresh and original techniques of attracting customers through targeted advertising. It has been stated that the superiority of particular advertisements can sometimes be better in comparison to the programs themselves. One thing that cannot be contradicted is that the TV commercials these days have turned completely blown skilled productions.

Several factors come into play while considering the format of a TV campaign. The primary and the most essential is the targeted advertising for the target viewers.

Advertising At The Right Hour 

A particular advertisement can be designed with the intention of attracting a particular age group, or a particular interest buyer, or a specific social group.

For instance, if you are making efforts to promote a toy, logically you would be looking forward to airing the advertisement at a given time of the day when young people are expected to watch TV. These durations of the day will be what are considered as the prime time and are considerably high-priced to acquire.

Animated Advertisement

The following verdict would then be whether to attract the target audience through wit perhaps with the animation or cartoons or to offer the product by utilizing a recognized name from the theater world, like a rock star, a football player or some famous child actor. At this time, it is a perfect idea to know how massive financial budget you have kept back for the targeted advertising. Everything holds its different cost, and publicity on television does not come easy and inexpensive.

Seasonal Advertising

Various types of target viewers and the transforming seasons of the year have an effect on the nature of the commercial in other ways. The ads for summer vacations always appear on our screens on Boxing Day. However, furniture storerooms seem to promote their sales round the year.  


In the present scenario, the most beneficial way to boost the sales ratio is through targeted advertising. By reaching out to the particular audience, you can generate more buzz in the market, which will ultimately bring in consumers. Several cloud-based targeted advertising companies in India that can help you carve a niche in the market by broadcasting your ads to specific locations and at specific time.

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