The new trend of App advertising in India - Techocious- The Tech Blog

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Monday 8 August 2016

The new trend of App advertising in India

The number of smartphone users in India is increasing with such a furious pace that investors for app install ads see it as a great opportunities. Users of smartphone are very active on various types of apps, which are available for free online. This is the reason that in-app ads are considered as the best way of reaching out to more people in less time.  The competition levels are increasing with faster pace. The challenges are increasing as more players are entering to the field. To beat the competition, the advertisers need to think beyond the limitations and come up with out of the box plan. Such interesting options are coming as a rescue option for the investors as they can get a wider reach to the audience they are targeting.

App advertising in India is going to grow even more with time because the smartphone users are increasing with immense pace. There are different investors in the mobile phone manufacturing and mobile network service providing world. Apart from established players, new players are also entering into the marketplace as the country has huge response for mobile technology. Mobile users are increasing with a furious pace. Out of all the phone users, the users of feature phone or multimedia phone are very less. The reduced prices of smartphones and easy accessibility of the technology due to open source mobile operating systems are two key reasons that mobile user’s base is increasing in the country.

The advertisers are always looking for the space to capture attention of the potential buyers. They would want to invest in such an ad campaign, where they can reach to maximum number of people in minimum possible time. Therefore, App advertising in India is trending with a faster pace. SMS advertising through mobile, online advertising, search engine optimization; social media advertising etc. all is the leading methods of promoting a product to a larger number of audiences. With time, the techniques, approaches and platforms of advertising are also growing.

As per the present scenario, app install ads are the latest trend. It is growing with faster speed and more investors are coming into this field. The users are very comfortable in using different types of apps, through which the advertisers aim to reach to their targeted group. Intelligent and creative solutions are designed to meet the expectations of the end users. Futuristic plans are increasing and they are offering great level solutions to the buyers.

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